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Sandi UtomoMarTech, Analytics & Solutions Architect
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Tools & Setup I Use Daily

The tools and gear I actually use day-to-day — inspired by uses.tech.
Architecture details live on the site stack.

What tools does Sandi Utomo use?

My daily setup centers on a MacBook Pro, AI-assisted development tools, GitHub, GA4, Google Tag Manager, product analytics platforms, and lightweight productivity systems for architecture and consulting work.

Hardware

  • MacBook Pro M1My main machine for work, side projects, analytics debugging, and AI experiments. Somehow still alive after years of heavy use.
  • iPhone 15Mostly used for social media, taking screenshots, and checking if tracking breaks outside desktop.
  • AirPods Pro 2Required for focus. Also doubles as a polite “do not disturb” mode.

Development

  • Claude CodeMy primary AI coding assistant. I use it heavily for building, debugging, refactoring, and architecture thinking.
  • OpenAI CodexUsed for product thinking, implementation reviews, research, and technical problem solving.
  • Visual Studio CodeStill the best balance between lightweight and powerful.
  • GitHubVersion control, deployments, CI/CD, and a growing collection of unfinished experiments.
  • VercelWhere most of my frontend projects end up deployed.
  • PostmanAPI testing, payload inspection, and figuring out why integrations fail.

Analytics & Martech

  • Google Analytics 4Daily driver. Know it well enough to hate it and love it.
  • Google Tag ManagerThe control center for tracking implementations.
  • MixpanelSimple. Fast. Makes you think analytics might actually be fun.
  • AmplitudeStrong for behavioral analysis and product maturity discussions.
  • PosthogEvent tracking, feature flags, and just enough chaos to stay interesting.
  • Umami AnalyticsSimple analytics without unnecessary complexity.
  • Microsoft ClarityWatching users struggle so we can pretend we knew the problem all along.
  • StapeUsed for server-side GTM hosting and routing.

Backend & Infrastructure

  • SupabaseMy default backend for fast prototyping.
  • SanityCMS powering parts of this website.
  • WhatsApp Business PlatformCurrently experimenting with integrations and automation workflows.

Productivity

  • NotionProject tracking, notes, random ideas, and somehow also my grocery lists.
  • Google SheetsMy financial planner, and tax & salary calculator :)
Sandi UtomoMarTech Consultant
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