Works

Experience

1. 2024 to PresentMerkle Indonesia (Part of Dentsu Group)Solutions Architect

   Translate business goals into practical martech, analytics, and measurement architecture.

   Lead solution architecture across martech, analytics, and measurement architecture for enterprise clients. I turn ambiguous business goals into practical technical direction: mapping requirements, designing integration paths, aligning vendors and delivery teams, and making sure every platform decision has a clear operating reason. The job is part architect, part translator, part pressure valve. I keep the solution useful, realistic, and tied to measurable business outcomes.

2. 2021 to 2024Merkle Indonesia (Part of Dentsu Group)Lead, Analytics

   Led analytics consulting, client growth, and reporting maturity across major accounts.

   Led analytics consulting and client growth across major accounts. Won 4 new logos, maintained ~85% YoY renewals, improved conversion and reporting maturity, and helped grow a 30+ person team without losing sight of the work that actually moves numbers.

3. 2019 to 2021iProspect Indonesia (Part of Dentsu Group)Analytics Specialist

   Built measurement plans, tagging systems, attribution flows, QA, and useful reporting.

   Delivered end-to-end analytics work for enterprise brands: measurement planning, tagging, attribution, QA, and reporting systems. Kept ~95% client retention by making analytics useful, not just installed.

4. 2016 to 2019Various CompaniesEarlier Experiences

   Built the foundation across implementation, reporting, social growth, and campaign measurement.

   Built the foundation across analytics implementation, multi-channel reporting, social growth, and campaign measurement. Learned how messy real systems get before anyone calls them architecture.